The Important Questions Answered:

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• What does the mall / floor / corridor / store foot traffic patterns look like?

• Which other shopping centers do your customers visit?

• How does your shopping center perform compared to competition?

• How does competitor shopping centers’ events affect your mall’s traffic?

• How is the frequency distribution of your shopping center visitors?

• What are the customer segments that visit your shopping center?

• How does your customer profile differ from / resemble to competition?